We partner with visionaries and entrepreneurs to bring breakthrough products to market

We integrate physical, digital & brand design into one cohesive experience.

We work alongside you to create products your customers will love.

Guided by the ideal customer experience, we break down barriers between physical and digital design, to generate a unified brand and product story.

Our Approach

We believe in a new, more effective approach to the client—consultant relationship.

One Team
We are highly collaborative and aim to be seen as an extension of your team. We have desks at our clients' offices, communicate regularly through Slack, and join stand-ups.

Faster & With Less Risk
We work with you to understand the challenges you face and develop applicable solutions. Close collaboration means less surprises, ensuring we stay on target.

High Value, Lower Cost
As a small team, we keep our overhead low and pass on the savings to you. When domain experts are required, we tap into our world-class network of experts, amplifying value while keeping costs low.

Industries of Expertise

Our work centers on bleeding edge physical and digital technology.

Our Capabilities

Industrial Design
Digital Design
Visual Design
Branding
Motion Graphics

Surgical
Robotics

We are the Bay Area's sole design firm specializing in medical robotics. Our co-founders led the design for the Auris Health Monarch Platform, acquired by Johnson & Johnson for nearly $6 billion. We continue collaborating with innovative robotic startups, offering various services including industrial and interaction design, branding, prototypes, and asset development for investor meetings.

Wearable
Technology

We are pioneers in wearable technology design and have led iconic projects, including Nike+, Disney MagicBand, Carnival Medallion, and the Virgin Cruises bracelet. Our expertise spans industrial and interaction design, fit, durability, waterproofing, RF battery design, and PCB layout, and manufacturing.

Connected
Environments

We've spearheaded large-scale groundbreaking connected environment projects, including the world's first connected amusement park for Disney World and Smart Ships for Princess Cruise Line. Our expertise lies in designing and orchestrating large-scale interactive customer experiences.

About Us

Meet the leaders of Industrial Craft, Max & Toby.

Hello! We've joined forces because of our shared passion for creating impactful products for humanity and the planet. Our collaboration began at Matter, Max's previous design company, where our aligned vision and design philosophy naturally came together.

We believe that design goes beyond aesthetics; it's the vital link between a product's purpose, the people who use it, and the greater environment in which it exists.

Our work has spanned diverse fields, ranging from the design of small objects to large-scale connected environments. We enjoy being part of your team and working with humility to deliver products that matter.

Let's work together.

READ OUR BIOS

Our Network

Leverage the power of our world-class network of collaborators.

We’re not interested in creating fancy concept art that stays in a Powerpoint and disappears in some folder deep in your archives. We’re here to develop real products and deliver tangible impact to the market.

From our decades of experience, we have a trusted network of collaborators with proven track records of successfully bringing high impact physical and digital products to market.

Working closely with our clients to develop their customer experiences, we serve as the central hub guiding the creative vision. We turn to our trusted partners only when their services are truly needed, supercharging the project with critical input at critical moments.

Strategy

With our strategy partners we understand your business goals, assess opportunities to drive a competitive edge. We test products ideas with your target demographic.

Design Research

Our design research partners support us with primary and secondary research. From individual one-on-one interviews to larger online market research studies

Hardware Engineering

We work alongside engineering teams from concept through to production. From the PRD to product architectures, planning, prototyping, testing, and production.

Models & Prototyping

We provide prototypes for each stage of the product development process that include low-fidelity mock-ups, 'looks-like' models, and experiential prototypes.

Software Development

We create high-level concepts, user flows, visuals, motion studies, and digital prototypes. we support our software engineering partners in transforming designs into code.

Design For Manufacturing

We explore product ideas while understanding manufacturing for mass production. Early engagement with manufacturing minimizes risks.

Sustainability

We are committed to a more sustainable future. To achieve this effectively, both creative-led and science-led approaches converge to provide quantifiable solutions.

Sourcing & Supply Chain Management

Our network of sourcing engineers help identify manufacturing partners, assess their capabilities, and assist in the cost negotiation process.

Animation & Film

We frequently use video and animation to explain and promote products. This can be for internal presentations, investor pitches, or marketing materials.

Project Management

Our Product Development Managers oversee the entire lifecycle of a product, from conceptualization to market launch.